A push is underway to help market a YA (young adult) fantasy novel before it hits the big screen.
WHAT IS IT?
This debut, self-published, fantasy YA novel, “The Ice Hotel” is now being adapted to screen by 2011 Oscar-nominated screenwriters, Paul Tamasy & Eric Johnson – (THE FIGHTER – best original screenplay).
The book needs your help to get out into the world…
WHY DOES THE BOOK NEED HELP?
According to the author …..
Prior to the making of the film, we want to market the book so that it reaches the widest audience possible in its original/book form. At this point, most of the marketing has been via word of mouth and some internet push – eg: the reader-submitted “fan photos” with the book on the Amazon page and in the “fans with THE ICE HOTEL” Facebook album. The money will pay for different levels of Twitter advertising via twtMob, including but not limited to celebrity-endorsed tweets and YA reader-focused marketing;
WHAT WILL THE MONEY PAY FOR?
for legal fees associated with trademarks, licensing and other agreements. The book and the author are represented by M.E.T.A.L.® Law Group;
for bulk purchase of the symbolic ‘two dog tags and a whistle on a chain’ necklace, which will be distributed at events promoting the book;
for gifting of the book to Los Angeles Children’s hospital and writing/reading focused nonprofits and public libraries;
for additional marketing efforts including Facebook, LinkedIn and similar internet ads – as well as print ads in publications aimed towards readers/young readers, ie: Celebrity High magazine;
for “fan photos with THE ICE HOTEL” contest and prizes.
ABOUT MC FOLEY
MC Foley was born in Cebu, Philippines, raised in Virginia and resides in West Hollywood, CA. After winning a poetry slam competition in Oakland, CA – MC Foley paid rent with the winnings, and began touring as a performance poet, doing shows across the U.S. and overseas, including tours through the UK and Denmark, where Foley performed on Denmark’s national radio station, Radio P3. Foley then wrote/acted lead in “The Coconut Masquerade,” a play written entirely in verse and produced by Bindlestiff Studio in San Francisco’s SOMA district. Segments of “Coconut,” were featured in theaters around the country including the national Hip Hop Theater Festival and LA’s Greenway Court Theater. Now in LA, MC Foley is an active novelist, screenwriter and weekly e-columnist on The Business of Show Institute’s e-newsletter, which reaches 40,000+ global subscribers – www.thebusinessofshowinstitute.com. Foley also coordinates the Writers Guild of America, West’s Showrunner Training Program, which provides training and resources to television writer-producers who are on the verge of running their own shows. “The Ice Hotel” arose from one awful Saturday in November ~ when a phone call reminded Foley just how fleeting our time is on this earth. After that day, the voices of Rossa, Izzie and Poe, as well as the multitude of stories that weave into the novel, grew swiftly. Until they were too loud to be ignored.
EVERYTHING YOU NEED TO KNOW ABOUT HELPING THIS PROJECT CAN BE FOUND HERE.